WABBY’S JEWELS AND GEMS
I recently took over the journal section of Wabby’s Jewels and Gems, a jewellery brand located in California. From the initial sketches to the final customised pieces, Wabby’s takes an ethical approach in regards to jewellery production, sourcing ethical stones and upholding ethical working practices.
Their blog (or Gem Journal in this case) is informative and professional, with an emphasis on lifestyle. From exploring the rarest gemstones to choosing unique engagement rings, the blogs are written to help customers learn more about the fascinating industry and to help them invest in special one-off pieces.