TRUTH ABOUT MAKEUP

Truth About Makeup is an ethical skincare brand from the UK founded by planet-conscious makeup artist, Liv McLeod. Liv asked me to create the content for her website right at the beginning of her journey, helping her set the scene and identify the tone of voice for the brand. We wanted to provide informative content, while being friendly and personable. Nearly everything on the site is written by yours truly, including product descriptions, blog posts, about page and overall branding.

PRODUCT DESCRIPTIONS

BLOG POSTS

ABOUT PAGE