the willow branch
The Willow Branch is an Australian floral design studio, brimming with fresh flowers, plants, and artisan giftware. They work with seasonal blooms to craft thoughtful, conscious creations.
For this project, I wrote a series of blog posts for the ‘Flower Journal’ segment of their website. Catherine, the owner, wanted to give readers a behind-the-scenes insight into the shop, so with this in mind, I wrote whimsical, intimate, and personal posts in the style of a journal, while also providing helpful information, such as flower maintenance.
I thoroughly enjoyed virtually stepping into the shoes of these florists, imagining the fresh scent of the flowers in the shop, or the crisp early morning trips to the market.
Read some of the posts:
